The Seven Sins of Twitter: 1. If your avatar (picture) looks like it belongs on a corner after 11pm, not so good. 2. If your avatar is a photo of your child, dog, your favorite food and etc, maybe worse. (And so on, but I will save the rest for another day.) Your smiling face is gorgeous, so use it.

This past Friday I went to a marketing seminar given by Dave Lakhani – @davelakhani. Lots of fabulous information was shared by Dave and his guest speakers. During a break, I introduced myself to Dr. Rachna Jain. We said our pleasantries and she asked if I was on Twitter. I said, “Yes”. She asks if my Twitter name was @MiaCucina. I said,”Yes” and she said, “You look like your picture.” I was surprised and flattered that she recognized me. I ask for her Twitter name (@rachnajain). I looked for her in my followers and I was not following her. So, how did she know my Twitter name?

Rachna is a contributing author and has an essay in Dave’s book, “How To Sell When Nobody’s Buying”. Since social media is her thing, she had been viewing the tweets about the book. I was reading the book and tweeting some things that I found helpful. She found me in someone else’s Twitter stream and remembered my name and what I looked like. Amazing!

This is Rachna: